Business Analyst & Strategist

• Develop a business development plan for the sales team with critical success factors and targets.
• Oversee the development of campaigns, social media presence, seminars, forums, website content, and case studies.
• Update business development strategies in line with market and industry trends.
• Research potential clients, existing and new markets, products, and services to identify new business opportunities
• Identify new business opportunities for growing revenue, diversifying business streams, and strengthening market position
• Present business trends and their impact on new products and/or services, and distribution channel
• Develop IMC plans for the organization’s products and services
• Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services
• Analyse market segments to develop new target customers
• Provide suggestions to enhance marketing strategy
• Determine implications on the business and marketing activities from market, competitor, and client insights
• Ensure the application of data-driven insights to guide the development of marketing plans and activities
• Develop recommendations to generate and/or increase demand of products based on market and client insights